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5 Business Survival Tips for 2021



 Many business owners were caught by surprise by the outbreak and the ramifications it brings caught them off guard. Some companies even went out of their doors. Yelp reported on Yelp that 60% of all closed businesses will not be reopening until permanent business closures were at 97.966. Imagine that you invested so much in a business entity, but things suddenly slow down and then eventually, they're shut down.



 It's the New Year, and no one knows what the year will bring. However, you must be prepared and secure your business against such risks as a business proprietor.





 Each day, new innovations are made that simplify the purchasing process. If you're not developing new products and easing the buying process for your customers, your business may lose customers to competitors who do. Steve Jobs said, "Innovation distinguishes between the two types of people: a leader and one who follows." Meaning, if you want to become an industry leader or field, you need to be innovative. This is true for marketing and the delivery of products, retention of customers and more.



 2021 will be a new year and would most likely have new challenges, so here five tips to survive for your company.



 1. Make sure you keep your customers in your mind


 Every business needs marketing. Companies that made it through the year 2020 were those that remained in their customers their minds. Your company may not be able to perform as it should if there are lockdowns in place in 2021. This could result in less revenue. Marketing should not be stopped, but rather, your marketing budget should be trimmed.




 Marketing is the process of understanding your customers, educate them, and entice new customers. It's also how you get them to continue doing business with us. While not all marketing strategies will result in sales, sales are likely to happen when you're constant.



 Social networks can become your best friends over time. Research after research shows that social media is used by nearly 50% of the world’s population. That's over 3 billion users worldwide."



 It is important to stay current in your clients' minds. This is why social media marketing can give you that leverage. It doesn't matter whether you are using influencers, paid social, or both, you must put the effort in to stay in your customers in their minds.



 2. You need the best individuals to complete the task

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 Great employees make great business. If you're looking to give your business an edge in the market, you need to get the most qualified personnel for the task. If you don't have the most skilled employees, your clients won't get the best.



 This extends beyond the hiring of the right people to training and maintaining your employees' happiness. This includes being patient, providing an environment that encourages the creative process, and providing employees with a the feeling that their work is fulfilling.




 What can you do to make sure that you create an atmosphere that encourages positive behavior at work? Everyone loves to be heard. So, it's your job as a business owner to create an environment that allows everyone to discuss their thoughts and opinions about certain things. This can be done in weekly gatherings. You can increase your employees' productivity by implementing this strategy.



 3. Asset protection

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 A variety of things can harm your business assets and cause you to lose money. It's difficult to lose your business assets as a result of a legal proceeding. It's a common error that entrepreneurs make to ignore this point.