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Step 3: Design and construct your website.


 Once you have identified your market product, a selling process, you are in the right position to design your small-business web design. Keep it simple. You only have five seconds to catch someone's attention. These are some key things to keep in mind



 Choose one to two plain fonts against a white background.


 Be sure to have an easy navigation system which is the same on every page.


 Graphics, audio, and videos should only be used if they add value to the message you are trying to convey.


 You can include an opt-in option to gather email addresses.


 It's easy to purchase. Just two clicks is all it takes from the potential buyer to complete their purchase.


 Your website should be your storefront online.



 Step 4. Utilize search engines to bring specific buyers to your website.


 Pay-per click advertising is the most efficient way to bring visitors to a brand new website. It has two benefits over waiting for visitors to arrive naturally. PPC advertisements immediately appear in the results of a search. PPC advertising also lets you try different terms. PPC advertisements not only permit you to drive immediate traffic but also enable you to identify your most profitable keywords. Then you can apply the keywords to your site through your content as well as your code. This can boost your ranking in organic results in search engines.




 Step 5 - Establish your reputation as an expert for yourself.


 People use the internet for information. Offer that information free to other websites and you'll get more traffic and better ranking on search engines. Each piece of information must include a link to your website.



 Offer free, professional content. Make videos, articles or any other content that people will appreciate. Distribute that content through online article directories or social media sites.


 You can also include "send it to a friend” hyperlinks in the content you have on your site.


 Participate in industry forums and social media platforms where your target public hangs out.



 Your content will be read by readers who are new to your site. And even better, every site posting your content will hyperlink back to you. Search engines love linking to relevant sites and will place you higher in search results.




 Step 6 Use the email marketing method to convert potential buyers into clients.


 If you create an opt-in list, you're building one of the greatest assets for your online business. Your customers and subscribers have given permission for your company to contact them via emails. This means:



 They will be thankful that you are providing them with what they've asked for.


 You are developing lifelong relationships with them.


 The outcome is 100% quantifiable.


 Email marketing is less expensive and is more efficient than print, TV or radio ads because it's highly specific.


 Every person who visits your website who opts in is a potential lead. You have an even better option than email to communicate with leads.




 Step 7 - Increase your earnings through upselling and back-end sales

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 The most effective strategy for marketing on the internet is to boost the value of each customer's life. 36 percent of people who purchased from your company previously will purchase from you again if it is followed up. The most difficult and expensive part of closing a sale is the initial. It is possible to convince them to buy more by using back-end marketing and upselling.



 Offer products that are complementary to the purchase you made.


 Send them electronic loyalty coupons that they can use on their next visit.


 After they have purchased, you can offer related items on your "Thank You!" page.


 Give your customers a treat and they'll return the favor.


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 One year online is equal in time to five years offline. But the principles of starting and grow a successful online company haven't changed in any point. These tips are suggested to anyone just starting an online venture. Check your progress if you are online for some time. It's impossible to go wrong with the basics.